Purpose of the Job
To build and strengthen the brand's digital presence by developing and executing impactful social media strategies across multiple platforms. The role is responsible for creating engaging content, managing creative agencies and influencer partnerships, driving audience engagement, protecting the brand's online reputation, and leveraging analytics and CRM insights to improve customer relationships and deliver measurable business growth.
Key Role and Responsibilities
- Platform Management: Instagram, YouTube, X (formerly Twitter), Pinterest, and other emerging platforms, ensuring consistent brand voice and engaging content across all channels.
- Content Strategy & Creation: Develop and execute content strategies tailored to each platform, focusing on creating visually appealing, shareable, and engaging content that resonates with our target audience.
- Agency Coordination – Creative Development: Act as the primary liaison with advertising agency, coordinating creative development, ensuring timely delivery of assets, and maintaining alignment with brand vision and objectives.
- Influencer Management: Work closely with influencers and agencies to plan, execute, and optimize influencer collaborations.
- Collaboration: Work closely with other marketing verticals to amplify the initiatives via social media.
- Reporting: Analyze social media metrics and generate reports to track performance, identify trends, and optimize strategies.
- ORM/CRM: Monitor online mentions, reviews, and feedback about HyFun Foods across all digital platforms. Integrate and manage CRM tools to track customer interactions, preferences, and feedback across social media platforms.
Required Skills & Competencies
Required Education
Bachelor's degree in Marketing, Communications, or a related field.
About Company
The company is a leading food manufacturing organization committed to delivering high-quality, innovative, and convenient food products to customers across domestic and international markets. Headquartered in Gujarat, the company operates world-class manufacturing facilities and works closely with a strong network of farmers and supply partners to ensure consistent quality and sustainable sourcing practices. Its diverse product portfolio caters to retail, food service, and export markets. Driven by innovation, quality, food safety, and customer satisfaction, the company continues to expand its market presence while building a trusted global brand through operational excellence and sustainable growth.