Performance Marketing

Purpose of the Job

To lead and optimize end-to-end paid advertising campaigns across Google Ads and Meta (Facebook & Instagram), driving high-quality leads, conversions, and revenue growth. The role is responsible for developing data-driven strategies, maximizing ROAS, managing campaign performance, and collaborating with the creative team to deliver impactful ad creatives that achieve business objectives.

Key Role and Responsibilities

• End-to-End Campaign Management: Take full ownership of planning, strategizing, and
• executing Google and Facebook ad campaigns to achieve high ROAS.
• Conversion Tracking: Set up and manage conversion tracking to measure campaign
• performance and make data-driven adjustments.
• Creative Guidance: Lead and collaborate with designers and video editors to create
• effective ad creatives, ensuring alignment with campaign goals.
• Automation: Implement automation tools (e.g., Zapier, Make.com) to streamline
• processes and improve campaign efficiency.
• Ad Copywriting: Guide the creation of compelling ad copy with a strong focus on
• driving conversions.
• Google Tag Manager: Utilize Google Tag Manager for seamless campaign tracking and
• to manage tags and triggers for precise data collection.

Required Skills & Competencies

Required Education

Graduation

About Company

Specializing in e-commerce, we deliver precision-targeted media buying, SEO, and custom solutions. We're here to drive your sales, trim your costs, and elevate your brand.