Purpose of the Job
To lead and optimize end-to-end paid advertising campaigns across Google Ads and Meta (Facebook & Instagram), driving high-quality leads, conversions, and revenue growth. The role is responsible for developing data-driven strategies, maximizing ROAS, managing campaign performance, and collaborating with the creative team to deliver impactful ad creatives that achieve business objectives.
Key Role and Responsibilities
- End-to-End Campaign Management: Take full ownership of planning, strategizing, and
- executing Google and Facebook ad campaigns to achieve high ROAS.
- Conversion Tracking: Set up and manage conversion tracking to measure campaign
- performance and make data-driven adjustments.
- Creative Guidance: Lead and collaborate with designers and video editors to create
- effective ad creatives, ensuring alignment with campaign goals.
- Automation: Implement automation tools (e.g., Zapier, Make.com) to streamline
- processes and improve campaign efficiency.
- Ad Copywriting: Guide the creation of compelling ad copy with a strong focus on
- driving conversions.
- Google Tag Manager: Utilize Google Tag Manager for seamless campaign tracking and
- to manage tags and triggers for precise data collection.
Required Skills & Competencies
Google Ads & Meta AdsCampaign Strategy & OptimizationROAS & Performance MarketingConversion Tracking (Pixel & CAPI)GA4 & Google Tag Manager (GTM)
Required Education
Graduation
About Company
Specializing in e-commerce, we deliver precision-targeted media buying, SEO, and custom solutions. We're here to drive your sales, trim your costs, and elevate your brand. Website: https://scraft.studio/