Purpose of the Job
To build and strengthen the brand's digital presence by developing and executing impactful social media strategies across multiple platforms. The role is responsible for creating engaging content, managing creative agencies and influencer partnerships, driving audience engagement, protecting the brand's online reputation, and leveraging analytics and CRM insights to improve customer relationships and deliver measurable business growth.
Key Role and Responsibilities
- latform Management: Manage social media platforms and ensure consistent brand communication.
- Content Strategy: Create and execute engaging, platform-specific content.
- Agency Coordination: Coordinate with creative agencies for timely campaign delivery.
- Influencer Management: Plan and manage influencer partnerships and campaigns.
- Cross-functional Collaboration: Support marketing initiatives through social media.
- Reporting & Analytics: Track performance, analyze insights, and optimize strategies.
- ORM & CRM: Monitor online reputation, manage customer interactions, and improve engagemen
Required Skills & Competencies
Required Education
Bachelor's degree in Marketing, Communications, or a related field.
About Company
The company is a leading food manufacturing organization committed to delivering high-quality, innovative, and convenient food products to customers across domestic and international markets. Headquartered in Gujarat, the company operates world-class manufacturing facilities and works closely with a strong network of farmers and supply partners to ensure consistent quality and sustainable sourcing practices. Its diverse product portfolio caters to retail, food service, and export markets. Driven by innovation, quality, food safety, and customer satisfaction, the company continues to expand its market presence while building a trusted global brand through operational excellence and sustainable growth.